So, you’ve got a startup. A name. Maybe a logo.
And dreams of world domination.

Now what?

If your grand marketing plan is:

“Post cool stuff on Instagram and hope for the best.”

We need to talk.

Because cute won’t cut it.
And hope isn’t a strategy.

Digital marketing is not magic.
It’s clarity, precision, and consistency.
And no—you don’t need to be everywhere.
You just need to be where it matters.

Let’s break it down—no fluff, no jargon, just the stuff that moves the needle.

1. Know Your Audience (Or Keep Talking to No One)

Not “everyone.” Not “anyone.”

You need to know EXACTLY who you're talking to.

Ask:

• What’s their 9 to 5?

• What’s keeping them up at night?

• What reels make them stop scrolling?

Use Google Analytics. Run polls. Do the work.
Because if you're posting long-form posts on LinkedIn while your audience is bingeing TikToks at 2 AM, you’re invisible.

2. Your UVP: Why Should Anyone Care?

Here’s the truth:

Good customer service ≠ differentiation.

Your Unique Value Proposition is your brand’s punchline.
It’s the reason someone buys from you instead of the 52 other tabs they’ve got open.

Ask:

• What’s your magic?

• What pain do you erase?

• How are you changing the game?

Make it sharp. Memorable.
Look at Dollar Shave Club: cheap razors, killer humor, unforgettable hook.
That’s a UVP in action.

3. Set SMART Goals (Because “Go Viral” Is Not a Goal)

You’re not here to “try things.” You’re here to win smart.

Start with this:

• Specific: What exactly do you want?

• Measurable: Can you track it without guessing?

• Attainable: Bezos-level revenue? Let’s be real.

• Relevant: Does it support your bottom line?

• Time-bound: Deadlines or it didn’t happen.

“I want more leads” isn’t a goal.
“I want 500 leads in 90 days through paid ads” is.
That’s how you play offense.

4. Choose Your Channels (Stop Being Everywhere. Start Being Strategic.)

Here’s a secret:
You don’t need to be on every platform.

You just need to dominate the right one.

• B2B SaaS? Go LinkedIn.

• Lifestyle product? Instagram + TikTok.

• Thought leadership? Start a blog. Build SEO.

• Selling something evergreen? Email is still king.

Pick two. Get ridiculously good at them.
Burnout happens when you spread yourself thin and chase vanity metrics.

5. Content is King. But Distribution is the Throne.

Creating content is cute.
But distributing it like a beast? That’s where the magic happens.

Turn one idea into a dozen assets:

• Blog → Newsletter → Twitter thread → Instagram carousel → YouTube short → LinkedIn post

Repurpose like it’s your superpower.
Because no one’s scrolling back to post #47 on your feed.

6. Analyse. Optimise. Repeat. (Otherwise, You’re Just Guessing)

If you’re not looking at your data, you’re running in circles.

Track this religiously:

• CAC (Customer Acquisition Cost): How much are you paying to get one sale?

• CLV (Customer Lifetime Value): Is this customer worth keeping?

• CTR (Click-Through Rate): Are people even paying attention?

Google Analytics, SEMrush, Hotjar—your marketing dashboard is your cockpit.
Use it, or crash.

(Read This Twice)

Digital marketing isn’t about tricks.
It’s about alignment, consistency, and unapologetic clarity.

Your brand?
It should sound like you, feel like you, and work like a magnet.

Don’t post to be seen.
Post to connect.
Don’t chase every trend.
Double down on what works.

And if all else fails?
Sure, post a meme.
But make sure it sells.